Sunday 26 July 2009

26. The colour of money - from Google

I am sure you can see the difference in the colour of the text up to this comma, and the colour after the comma. Well is seems that this subtle change, from the first to the second, has been made by Google for its links within email, to encourage you to make more click onto adverts. Why? Probably because people are more used to seeing this richer blue for adverts.

If Google can consider the impact of such subtle colour changes on the ability to perceive information, it is not such a leap to understand how using the preferred colours could help the dyslexic learner.

Google colours (Its about half way down!)

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