This is not highlighted as a product or service, but an idea that shows at least some of what can be done and which hopefully others will follow. I say "some" because it is a nice idea - using visual imagery to move the user forward - but has not been followed through for the full site. Clearly there is potential in this approach, but it is a pity they did not work on all aspects to fulfil the promise. In the above example you click on the visually demonstrated activity, and it leads you forward. But within a couple of screens you return to having to read text. Also there is no "Alt tag," those little words which help you decide what exactly the picture means, as it is not always clear. However, it is a good start and one which others may follow.
Hotels.com
Visual DNA
Keywords: Visual web sites
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